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Brand Marketing: Why We Eat, Drink and Wear Brand Names (#18642)

Posted by on 30. Nov, 2011 in Consumer Economics, Retail Trade

The use of brand names is a revolution in marketing as well as a shift in how we view the world.  This video focuses on the power of brand names and their influence on youth culture, marketing and our consumer society. VHS VIDEO, TEACHING GUIDE. (2000) - VHS VIDEO  (19:00)

Maple Syrup Production Series  (#17491)

Posted by on 30. Nov, 2011 in Food and Food Preparation, Food Preservation, Retail Trade

Four-part production on one video covering all aspects of maple syrup production. Topics covered include: 1. “Maple Syrup – Something Special From Wisconsin (15:00)”; 2. “Tapping the Sugarbush – an American Tradition (10:00)”; 3. “Maple Syrup – Boiling and Evaporation (10:25)”; 4. “Packaging and Marketing Wisconsin Maple Syrup (13:26)”.    VHS VIDEO  (50:00 total)

Merchandising: The Store as Persuasion (#18649)

Posted by on 30. Nov, 2011 in Consumer Economics, Retail Trade

Describes how retailers use science, detailed shopper observation and applied psychology to sell goods. Explains how traffic control, flow patterns, pricing, p-o-p displays, store layout, sales time limits and even the size of shopping carts can influence consumer decision making. (2002) – VHS VIDEO (25:00), STUDY GUIDE.

That’s Marketing!: Understanding Consumer Behavior (#18655)

Posted by on 30. Nov, 2011 in Consumer Economics, Retail Trade

A basic introduction to marketing tactics and tools.  Explores basic concepts such as market segmentation, branding, packaging, market research, positioning and variable pricing.) (1999) – VHS VIDEO (23:00), TEACHING GUIDE. (1999) - VHS VIDEO  (23 min.)