The use of brand names is a revolution in marketing as well as a shift in how we view the world.  This video focuses on the power of brand names and their influence on youth culture, marketing and our consumer society. VHS VIDEO, TEACHING GUIDE. (2000) - VHS VIDEO  (19:00)

A basic introduction to credit cards.  Focuses on how to find and use the credit cards best suited to your needs.  Looks at the “secrets” that credit card issuers might prefer stay hidden such as teaser rates, hidden fees and various marketing gimmicks.  Covers how to read a monthly statement, what to do if a credit card is lost, how to issue a stop payment order and how to protect against theft. (2002) – VHS VIDEO (24:00), STUDY GUIDE.

Helps students learn how credit works and how they can make it work for them.  Topics covered include Credit: What’s it Worth to You? (5:59); Credit Choices (5:18); Qualifying for Credit (4:57); Your Credit Report (5:02) and Taking Control of Credit (6:03). (1995) – VHS VIDEO (27:00 – total), LEADER GUIDES.

Teaches low and moderate income families ways to make ends meet.  Concepts discussed include – Determining needs vs. wants, Tracking expenses, Financial goal setting, Developing a spending and saving plan, Ways to increase income and Ideas to decrease expenses. Curriculum guide includes participant materials in both paper and CD versions, allowing customizing of lessons. (2003) – VHS VIDEO (23:00), TEACHER’S GUIDE.

Part of Time Warner Cable of NE Wisconsin’s “Bridging Hmong American” series aimed at helping the Hmong adjust to life in the U.S.  Focuses on how spending decisions are made, discusses wants and needs and challenges the audience to think about what they purchase for their families.  (1995) – VHS VIDEO (27:00 – Hmong language).  (Bridging Hmong American Series)

Teaching real life financial situations through the safety of simulations allows youth to gain needed financial knowledge and skills.  This program highlights examples of two different programs. (2010) - DVD  (14:00)

Designed to help 4-H treasurers learn about their role as treasurer and 4-H members to learn about the importance of club decisions about money handling.  Emphasizes accountability and need for conscientious work by youth treasurers.   Features a cast of 4-H members in real life vignettes. (28:00) – VHS VIDEO (28:00),  PRINT MATERIALS  (1998).

Professional nutritionists and registered dieticians provide tips and strategies in Spanish on how to shop for healthy and nutritious foods without going over budget.  They introduce viewers to “unit pricing”, explore the pros and cons of purchasing food in bulk, uncover which supermarket gimmicks to avoid, and explain the advantages of choosing fresh and seasonal foods over processed and pre-    packaged products. In addition, they explain how grocery stores are laid out and how to shop strategically.  The information provided supports Food Resource Management topics and teachings done in WNEP. (2010) - DVD  (10:00)

12/4/08 Penn State videoconference intended for child care providers and parents.  Focuses on how advertising captures children, taking a close look at what advertising doesn’t want you to know. Discusses how young children understand media advertising, the effects of media advertising on young children, and things parents and caregivers can do to reduce its effects on children in their care. (2008) – DVD (86:00), PRINT MATERIALS.  (Better Kid Care Series)

3 panel display describing Family Living’s efforts related to poverty and financial management education. Covers three categories (one on each panel): Raising awareness about poverty, Building skills of professions that work with individuals in poverty, and Direct teaching of skills for low income individuals. **Requires large display board (two 27” side panels, one 28” center panel, 35” high) – #17635, and header panel (same width, 12” high) – #17636, both of which may be booked separately.** (2005) – 3 PANEL DISPLAY & HEADER.

Describes how retailers use science, detailed shopper observation and applied psychology to sell goods. Explains how traffic control, flow patterns, pricing, p-o-p displays, store layout, sales time limits and even the size of shopping carts can influence consumer decision making. (2002) – VHS VIDEO (25:00), STUDY GUIDE.

The basics of interest, investing, compounding, the time value of money, inflation, liquidity and yield. (2000) - VHS VIDEO (21:00), TEACHING GUIDE.

Retractable “window shade” style vertical display in its own stand promoting UW- Extension, Family Living Program’s Rent Smart curriculum.  Rent Smart provides practical education to enable potential renters to acquire and keep housing. Audiences include Extension colleagues, housing groups, landlords, tenants, high school and college teachers, etc. (Measures 32″ W x 80″ H in 8.5″ D stand when fully extended) (2010) –  SELF-CONTAINED DISPLAY, TELESCOPING POLE.

Intended for Hmong audiences. A 4-part, interactive video focusing on different ways to save money and buy the best available foods at the supermarket. Written at a very elementary level for Hmong audiences. Part 1: “Knowing What to Buy” (9:00). Part 2: “Buying Fresh Foods” (13:00). Part 3: “Making Good Food Choices” (11:00). Part 4: “Deciding What to Buy” (20:00). **Hmong language version also available #16323** VHS VIDEO, PRINT MATERIALS.  (1988) - VHS VIDEO  (53 min.)

Intended for Hmong audiences. A 4-part, interactive video focusing on different ways to save money and buy the best available foods at the supermarket. Part 1: “Knowing What to Buy” (9:00). Part 2: “Buying Fresh Foods” (13:00). Part 3: “Making Good Food Choices” (11:00). Part 4: “Deciding What to Buy” (20:00). **English language version also available #16316** VHS VIDEO, PRINT MATERIALS. (1988) - VHS VIDEO  (53 min.)

Food shopping doesn’t have to be a tedious task.  With a little planning, you can whip through the supermarket, pick up only items you need, save money, and have ingredients for a week’s worth of nutritious meals.  Learn how to use coupons wisely, determine the best value by using unit pricing, and avoid temptation.  Intended audience is low-income adults with children or older adolescent parents.  **Features both English and Spanish formats.** DVD, LESSON PLAN. Part of FOOD BASICS Series. (2006) - DVD  (8 min.)

A basic introduction to marketing tactics and tools.  Explores basic concepts such as market segmentation, branding, packaging, market research, positioning and variable pricing.) (1999) – VHS VIDEO (23:00), TEACHING GUIDE. (1999) - VHS VIDEO  (23 min.)

Aimed at culturally diverse, low-income families, stresses the importance of keeping track of your spending in order to control fixed and flexible expenses. Features individuals explaining the methods they use to track their spending, concludes with a summary by participants of the value of tracking and planning spending.  VHS VIDEO, PROGRAM GUIDE, FACT SHEET.  (1995) - VHS VIDEO  (9 min.)

Developed as a means of helping family caregivers not only have the financial information and documents to perform their caregiving duties, but also think about protecting their assets and preparing for the future.  Designed to help care receivers and potential caregivers understand their financial situations, how their finances will change and how to best communicate about caregiving and financial issues within their families. The video which is designed to be viewed in segments with the accompanying binder includes vignettes (5:30 ea) of communication challenges that typically come up. VHS VIDEO, PRINT BINDER,

CD-ROMS WITH BOTH VIRGINIA AND WISCONSIN SUPPLEMENTAL MATERIALS.

. (2005) - CD-ROM  (23 min.)

Designed for professionals working with older adults and their family members who are planning ahead for the transfer of non-titled property, or with family members and personal representatives who are in the process of making decisions about transferring non-titled property after the death of a family member. **VIDEO VERSION ALSO AVAILABLE – #18037**. DVD, EDUCATIONAL RESOURCE NOTEBOOK AND OTHER PRINT MATERIALS.  (1996, revised 1999) - DVD  (14 min.)

Designed for professionals working with older adults and their family members who are planning ahead for the transfer of non-titled property, or with family members and personal representatives who are in the process of making decisions about transferring non-titled property after the death of a family member. **DVD VERSION ALSO AVAILABLE – #18925**. VHS VIDEO, EDUCATIONAL RESOURCE NOTEBOOK AND OTHER PRINT MATERIALS.  (1996, revised 1999) - DVD  (14 min.)

Focuses on how advertising works. Looks at person-to-person selling, direct mail, ads and emotions and TV commercials, to reveal how they sneak under our persuasion radar. VHS VIDEO, TEACHING GUIDE. (2002) - VHS VIDEO  (23 min.)

3 part series featuring Karen Goebel and Phil Harris discussing various aspects of estate planning in Wisconsin.  Dates broadcast and topics discussed include – April 24, 2003 – Wisconsin property ownership and distribution law, property distribution at death (1:41:22). – May 1, 2003 – Review of federal and Wisconsin tax laws relevant for estate planning (1:48:55). – May 8, 2003 – Estate planning tools: wills/trusts/gifts and advanced directives (1:38:13).  Produced with MS Producer – CD-ROM includes audio, a small video window and PowerPoint slides used in the sessions.   CD-ROM, B1442 “FAMILY ESTATE PLANNING IN WISCONSIN”. (2003) - CD-ROM  (309 min.)

Experts from business, education & government provide insight and advice on managing daily money issues, checking your credit score, workman’s compensation and getting help with taxes.  #1 “Personal Finance – The Basics” (73:00). – #2 “Personal Finance – Resources” (58:33). TWO DVD’S. (2006) - DVD  (122 min.)

Filled with straightforward information and practical guidance, empowers young adults to get their financial life on track and “give purpose to every penny”.  Originally broadcast by PBS, the program uses the compelling real-life stories of young people dealing with various financial and lifestyle scenarios to raise fiscal consciousness and knowledge on topics ranging from banking and credit to investments, budgeting, insurance and self-employment. DVD, FACILITATOR’S GUIDE (56p), YOUNG MONEY – FALL 2009 (24p (2009) - DVD  (60 min.)